01
No existing brand assets
GB-W002 · Amber
Hospitality·Abu Dhabi, UAE·2025
Amber Hospitality Brand
A hospitality brand built for a new generation of UAE travellers.
GB-W002 · CONCEPT
THE BRIEF
What
we walked into.
Amber was launching a new boutique hotel concept with no brand, no visual identity, and a tight 10-week window before opening.
02
Multi-property rollout planned within 18 months
03
Target market split between GCC and European travellers
HOW WE WORKED
We built the brand from scratch
positioning, naming review, visual identity, and a brand book designed for multi-property rollout.
- ·Brand positioning
- ·Visual identity
- ·Brand book
01Discover
Market positioning, competitive audit, and guest persona development.
- ·Positioning brief
- ·Competitive map
- ·Guest personas
02Design
Logo, colour, typography, photography direction, and brand guidelines.
- ·Logo system
- ·Brand guidelines
- ·Photography brief
03Build
Full brand rollout across physical and digital touchpoints.
- ·Print assets
- ·Digital templates
- ·Brand book
SELECTED FRAMES
The work,
in pictures.
GB-W002 · Amber
GB-W002 · Amber
GB-W002 · Amber
GB-W002 · Amber
RESULTS
What it looks like
six months in.
brand to launch
From zero to hotel opening
brand rollout complete
All physical and digital touchpoints
guest rating
First month post-opening
Studio
START SOMETHING
Bring the
unfinished thing.
Send us the brief, the half-built site, the spreadsheet that runs the business. We reply inside one working day — in English or Arabic.