01
0.3% website conversion rate
The studio
Real Estate·Dubai, UAE·2024
Meridian Real Estate Brand
Premium real estate brand repositioned for a post-pandemic market.
GB-W005 · CONCEPT
THE BRIEF
What
we walked into.
Meridian had built a strong offline reputation but their digital presence was undermining leads. Outdated brand, poor SEO, and no content strategy.
02
No organic traffic strategy
03
Brand perception trailing behind newer competitors
HOW WE WORKED
We repositioned the brand, rebuilt the digital presence, and launched a content-led growth programme that turned organic into their primary acquisition channel.
- ·Brand repositioning
- ·Digital rebuild
- ·Content growth
01Discover
Brand audit, SEO analysis, and competitive positioning review.
- ·Brand audit
- ·SEO audit
- ·Positioning brief
02Design
Premium brand refresh and new website design.
- ·Brand refresh
- ·Website design
- ·Content templates
03Scale
Content programme, SEO implementation, and paid campaign launch.
- ·Content calendar
- ·SEO implementation
- ·Campaign setup
SELECTED FRAMES
The work,
in pictures.
The studio
The studio
The studio
The studio
RESULTS
What it looks like
six months in.
organic traffic
Year over year after 12 months
lead volume
Digital lead generation improvement
website conversion rate
From 0.3% baseline
NEXT CASE
Kindle SaaS Platform
SaaS2025
Studio
START SOMETHING
Bring the
unfinished thing.
Send us the brief, the half-built site, the spreadsheet that runs the business. We reply inside one working day — in English or Arabic.