GB-W001 · 2025 · Retail
Relay Retail Platform
A retail platform rebuilt to move as one system, end to end.
THE BRIEF
Relay had outgrown the platform they launched on. Mobile conversion was stuck at 2.1%, two in five orders needed manual ERP cleanup, and every page had been built one-off. They came to us for a rebuild that would hold for the next five years.
OUR ROLE
- strategy
- design
- engineering
“Greatbase rebuilt our entire platform in 14 weeks and the results were immediate. The team understood our business, not just our brief.”
Sarah Al-Rashid — CEO, Relay
RESULTS
+40%
revenue
Year-over-year post-launch
-28%
bounce rate
Mobile bounce rate improvement
3×
conversion
Mobile conversion rate
HOW WE WORKED
01
Discover
Stakeholder interviews, analytics audit, and technical review.
02
Design
New design system, mobile-first UX, and Arabic RTL parity.
03
Build
Next.js + Shopify Storefront API build with Tabby and Tamara integration.