Field notes
FIELD NOTES
What we arethinking about.
Notes from the studio — strategy, design, engineering, and growth as we actually practise them. Short reads, useful arguments, no listicles.
RECENT
Working notes,
in chronological order.
- Feb 20267 minDesignArabic
Designing systems for the Arabic web
- Jan 20268 minEngineeringAI
When automation actually pays off
- Dec 20256 minEngineeringShopify
Shopify rebuilds without the downtime
- Nov 20259 minGrowthEcommerce
What MENA ecommerce needs in 2026
- Oct 20257 minDesignBrand
Brand systems for teams that move fast
- Sept 20255 minGrowthAnalytics
The 3 metrics we actually track
Studio
START SOMETHING
Bring the
unfinished thing.
Send us the brief, the half-built site, the spreadsheet that runs the business. We reply inside one working day — in English or Arabic.