01
4% trial-to-paid conversion rate
Selected work
SaaS·Dubai, UAE·2025
Kindle SaaS Platform
A SaaS platform redesigned from 4% to 12% trial conversion.
GB-W000 · CONCEPT
THE BRIEF
What
we walked into.
Kindle had product-market fit but was struggling to convert trial users. The onboarding was confusing, the UI was dated, and their growth team had no reliable acquisition channel.
02
72-hour average time-to-value in onboarding
03
No repeatable acquisition beyond word-of-mouth
HOW WE WORKED
We rebuilt the onboarding flow, redesigned the core product UI, and launched a content-led growth programme
reducing time-to-value from 72 hours to 8.
- ·Onboarding redesign
- ·UI redesign
- ·Growth programme
01Discover
User research, funnel analysis, and onboarding audit.
- ·User research
- ·Funnel analysis
- ·Onboarding audit
02Design
New onboarding flow and full product UI redesign.
- ·Onboarding flow
- ·UI redesign
- ·Design system
03Build + Scale
Engineering implementation and growth programme launch.
- ·Frontend build
- ·Growth programme
- ·Analytics setup
SELECTED FRAMES
The work,
in pictures.
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RESULTS
What it looks like
six months in.
trial conversion rate
From 4% to 12%
time to value
From 72 hours to 8 hours
organic signups
After 6 months of content programme
NEXT CASE
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START SOMETHING
Bring the
unfinished thing.
Send us the brief, the half-built site, the spreadsheet that runs the business. We reply inside one working day — in English or Arabic.